The Business of Going Green

October 18th, 2007

The business of going green and becoming community and humanity focused has become increasingly popular amongst listed companies around the world.

Businesses have discovered it adds to their bottom line, governments have discovered they can secure votes with it and consumers are doing their bit to contribute to the planet. In fact, ethical investment funds is the fastest growing sector in Australia at the moment.

You know that it has become popular when Rupert Murdoch comes out and promotes that his company will be carbon neutral by 2012. Google are utilising alternative energy sources to power their server farms and Virgin Blue are offering heir passengers the opportunity to help them become carbon neutral.

Capital Raising is an important arm of the IMI Trust service and we are fortunate to come across some amazing companies, who’s innovation is quite astonishing.

Inventors out on their farms in the middle of nowhere, are coming through with breakthrough innovations that will go along way to contributing to the empowerment of our planet. They are quite possibly tomorrows billionaires and millionaires. Overnight success stories that are 10 years in the making and out of the spotlight.

What has been even more amazing is the amount of assistance the Federal and State Governments are providing to assist these technologies and innovations. Australia is often accuse for not ratifying Kyoto, and yet they are continuously sponsoring and investing in companies which can benefit the world. There are a multitude of programs, and people in place to advise and guide companies on the path to commercialisation.

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