Recently, the population of NSW witnessed what has to be one of the poorest marketing pitches in history.
For all the brain power behind these campaigns, this is the best slogan the NSW Liberals could come up with.
Are you ready? Drum-roll please!!!! This is it…
“Don’t Vote Labor”
That was their campaign slogan. Here is my personal tip for the NSW Liberals…
‘Sack your entire marketing team.’
This slogan would be about as effective as the military recruitment campaign slogan being “Don’t think about bullets flying past your head and potentially being blown up.”
Here are some more reasons the NSW Liberals want to sack their marketing team tomorrow…
- “Don’t look down”
- “Don’t think of the colour blue”
- “Don’t think of a tree”
- “Don’t think of the TV”
- “Don’t think of Morris Iemma being re-elected”
Ever watched kids? Have you ever noticed how whenever you say “Dont do…”, they do it? As adults… we are not that different!
Yes, NSW Liberal Party. You GAVE the election campaign to the NSW Labor Government with your poor attempt at marketing.
Now obviously this is being targeted at a Government, but the truth is… I see businesses doing this every day. In fact, one company I spoke with recently were looking at a campaign which would have people mentally connect fraud and their company name.
So if there is anyone from the NSW Government reading this blog, here is my last tip for you, “Don’t think about hiring our company to consult to you on your next campaign. Don’t entertain the idea. Please… don’t think about the possibilities of hiring IMI Trust to assist you!”
Leave a Reply