Some Marketing Genius from Skype

February 19th, 2007

Now when you use Mozilla and have Skype installed, a Skype icon appears next to phone numbers on browsers. You simply click on the icon and the call is placed. 

For those not in the know, Skype is the most popular global internet telephone system.  Calls can be placed through your internet connection as if you were making calls on a landline.

What makes this simple addition so remarkable is that Skype have accessed the second most popular browser on the net.  Approximately 18% of all web users use Mozilla.  This means millions and millions and millions of people will have this functionality available to them.  No amount of advertising and sponsorship can match that reach. 

By creating a simple, yet powerful joint venture, Skype will boost their revenues by millions overnight.  You too could do the same thing.  Maybe not to the same scale but by choosing your joint venture partners carefully you could effectively double or triple your business.  If you do, you may need to use this number…

ATO Phone Number - Say Hello to the Australian Tax Office.  HELLO!!

3 Responses to “Some Marketing Genius from Skype”

  1. connection - somdaj.com » Some Marketing Genius from Skype Says:

    […] Original post by The Pit - IMI Trust and software by Elliott Back   […]

  2. IMI Trust Pit Crew Says:

    Thanks for replicating this post in its entirety using only technology and well placed keywords.

  3. Caroline Says:

    Hi Steve,
    I have been reading your blog for a while now and I’m not sure where my business fits in and where I can emprove although I know it differently needs emproving and I need more work.
    Can you give me any advice how to go about it I do have ideas but not sure were to start to get things into motion and not failing I always seem to have this fear.
    Kind Regards
    Caroline

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