Alta Vista’s Inadvertant Guerilla Marketing
February 6th, 2007
Notice how Cisco Systems has been trying to protect its trademark of iPhone from usage by Apple?
Notice how Apple Computers and the Beatles record company Apple have been in a legal feud for decades because of usage of the word Apple?
Notice how Microsoft’s Vista operating system has been launched to huge fanfare, meanwhile failing search engine, Alta Vista has not put up a fight?
Will Alta Vista’s usage increase during this period of Microsoft marketing? They have a lot of ground to catch up on Google but any ground is good ground.
February 6th, 2007 at 3:46 pm
Who is Alta Vista? What do they provide again? I dont see there being much of a fight! I love Apple’s disregard for trademarks though.