The Pit - IMI Trust

This blogging thing seems relatively easy.  Every once in a while you post some commentary about what you want, the news of the day, some story you want to re-tell or just shoot the breeze about something banal. 

However, many companies that are adopting blogging are struggling to post.  They are getting writer’s block.  Is the subject worthy of commentary? Will readers laugh at my attempts at communicating?  Is there even anyone out there?

‘Blogophobia’ seems so prevalent that major corporates are paying bloggers thousands of dollars a month to write 3 or 4 posts.  To the average blogger that seems like a dream.  To a company, that seems scary that the going rate for a blogger is so high.  Well, there is an alternative…

PayPerPost is a start-up based in the US that is connecting writers with companies that need content.  Bloggers can get paid and companies can pay for content.  Blogger purists are turning there nose up at the idea that you can outsource such a personal form of communication.

For us, this is further evidence that you are able to outsource even the most minor of functions to free up time for yourself and the people at your company.  Many companies in Australia are still doing accounting, archiving, book-keeping, word-processing and other support functions all in-house. 

Companies choose not outsource these functions because they like maintaining control, however, by outsourcing these functions you can give each action a unit price.  A cost-per-word, the price per pdf, the record keeping costs all have unit value.  If you know that it costs $20 to process a document and you can be certain what you need to do to make the process profitable. 

And everyone likes profit…even bloggers.  Well most of them, anyway