Microsoft… Hard Sell Me On Vista

February 1st, 2007

Unless you have been hiding with the weapons of mass destruction this week, you would have noticed that Microsoft have released Windows Vista.

You have to love the hard sell. Not many corporates really do it to consumers anymore. Not Apple, not Google, not the oil companies, not the car manufacturers. They are all into the brand.  Microsoft have allocated US$500million to marketing their new operating system and it shows.  Come back Crazy Frog all is forgiven.

Actually, Microsoft, well done for bringing back blanket coverage in marketing and sticking it in my face everywhere I look. It is a good reminder as to why you are a $300 billion company.

The truth is the only companies persistantly doing the hard sell is the credit card companies and the banks. Can’t understand why they keep on announcing record profits.  Probably because if you put a product in front of a consumer that services a need then they consume it…

When I checked out the Microsoft site to read the Vista marketing, i was stunned to see 100 reasons as to why Vista is so great. If you were absolutely insane… that is perfect for you to discover all of Vista’s benefits. if you are a bit more human, they had the highlighted benefits. From a marketing perpective, this warmed my heart.

The truth of the matter is I am going to Harvey Norman, or similar electrical retailer, and ask for a PC that is loaded with XP.  I know for a fact they will be fire-sale-ing that stock so I can get one or seven really cheap.  That is only one reason but better than the 100 reasons Bill gave me for getting Vista. 

Experts have come out of the their holes to comment on Vista.  Us included. The reality is in 2 to 3 years time, we all know we are going to be using it. This should impact their share price of (MSFT) Microsoft significantly. Will its recent bull run continue until then?  Maybe.

PS. Bill, I dont care that you have copied Apple, nor do I care that they will release something even more impressive with Leopard. Which they won’t because I’m over operating systems named after big cats.  Just please be taking notes when they do. Look forward to my Wow beginning Now!

Posted by IMI Trust Pit Crew Filed in Web Development, Marketing, Systems, The Pit, Social Media, Advertising, Expenditure, Value, Design, Strategy, Luck

2 Responses to “Microsoft… Hard Sell Me On Vista”

  1. Dominic Says:
    February 2nd, 2007 at 10:29 am

    As an update I went to buy a computer yesterday with XP and was 17% lower than the listed price a week earlier. Get your computers cheap!!

  2. Jayden Says:
    February 22nd, 2007 at 3:37 pm

    A dedicated Windows user no doubt?
    I can see why Vista looks like a real next-gen experience, but unless your willing to pay the difference [in hardware and software] then I see no quick option for many people to switch to the new OS.

    I’m pretty sure you’ll be mistaken when Leopard is released. Windows still has a lot to catch up on, and not just fetures, im talking OS stability and simplicity, Vista kinda chews up the processing power.

    But all in all, prejudice to any OS is rediculous. If we all learned to live on Linux…

    Good luck saving up for Vista :)

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