The Pit - IMI Trust

Google is everywhere… but how can you use them to grow your business?

That is the question most businesses are asking, and they are investing tens of thousands of dollars to do it!

Some organisations our company has dealt with, have a team of people dealing with Search Engine Optimisation alone.

Do you know that the way your website is built determines how easy it is for Google to find you? Commonly, the prettier and flashier the website… the harder it is for any search engine to find you.

Here is a little test for you… go to www.google.com and search for “Untitled.”

There are 175,000,000 listings for the word “untitled!” Do you think that is because that is the main heading people wanted to have listed?

No… it is because they dealt with Web Development companies that did not understand the importance of listing titles of website pages and images.

The money companies spend trying to outsmart the search engine giant is more often then not wasted! Google are very confidential about the algorithms behind their search engine spiders, and to make it even harder… they are consistently changing them.

So what is the best solution to make your website google friendly? Deal with a web development company that knows how to structure your website, your web pages and all elements of your website to be Google friendly. Listen to their advice about the content you should have on your website.

Most people build a website thinking they know what their clients are looking for, but never properly researching it. The try to open themselves up to the entire universe, instead of targeting their sites to the clients they desire. I will give you a gentle clue - When building your website, chose your words very carefully!

If they don’t know… then find an organisation that does. Google is like a gate that comes with it’s own padlock. Except with this padlock, the more combinations you get right, the more the gate opens for you… allowing more and more traffic to filter.

If you are off the mark on your combinations, your website will not be getting the traffic it deserves. There is only one company on the planet that can get all the combinations right… and that is google.

IMI Trust devised a step by step system for us to follow when we are developing a site, specifically to assist google in recognising our clients sites. We also let our clients know exactly what they can do, to develop upon the foundations we have integrated in the web development phase.

After you have structured your site correctly, the next step is to evolve to the world of Google Adwords. I will save this content for another post, but feel free to contact our team if you want any assistance with your site.