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The IMI Trust Difference
IMI Trust gives
companies a competitive advantage
with their marketing.
After implementation a marketing strategy
should:
»
Consistently market to your audience in a
targeted way
»
Deliver new leads to your
business
»
Help you
develop long-term loyalty with your clients
IMI Trust has an impeccable track
record in marketing, to see
how we can help you,
Contact Us.
To
illustrate where IMI Trust adds value we
split marketing into
3
crucial phases
so you see
what you should be receiving
as a minimum:
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Online
Marketing
The internet offers a
powerful way for your business to communicate
with your audience. Many companies
marketing strategy is:
» Poorly thought out
» Heavy-handed
» Ineffective
This approach can give you a
below-average return on investment. IMI Trust
approaches online marketing is a strategic and
systematic way. |
Public Relations
A
public relations strategy is vital to success
whether your company has local, national or
international reach.
How you are portrayed in the
media will have a great impact on the growth of
your business.
Companies who have created a
strong media presence have a great ability to
control the information going out about their
company.
Our
established network allows you to control the
information flow about your business as to
develop a strong online presence and profile,
making it easier for prospects to find you. |
Branding
Underpinning your public
relations strategy you should seek to build your
brand and make it credible.
Branding is critical
to your success and market penetration.
Branding has large scope as it incorporates
» Visual
Branding
» Verbal
Branding
How you look and
how you sound. The voice of your company
will often dictate its success. |
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Distribute
Marketing isn't just putting
adverts in the right places.
Marketing is about
focus, drive and persistence.
To market effectively, your
strategy should identify your appropriate
distribution channels and then you implement
this in a methodical way. |
Inform
Don't sell to your clients,
inform them.
Paint a picture so they can see the value in
your business.
People don't like to be sold to but they like to
be informed. |
Reinforce
Drive home your story, your
brand, your offerings.
Always reinforce the
focus of your marketing to your clients and
prospects.
Make them want information
from your business again and again. |
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Community Building
Your web solution should be 'sticky' and make
your existing clients and future clients want to
return to your website.
You need to build and
foster lifelong relationships.
Strategic marketing of your company with a
community focus will offer a deeper, more
meaningful experience to your audience than a
phone call you may make every two years. |
Viral Marketing
The power of referral is
evident in most start-up businesses.
This
form of marketing, of recommendation and of
sharing, again reinforces the sense of community
and depth in your company.
Enhance the
experience of your audience by making them feel
they are part of something bigger. |
Support System
Don't
focus all your
spare time on marketing to make sure everything
is working.
Your marketing should be
systemised to offer 24/7 coverage for your
business.
Ensure
that your clients are kept abreast of news and
new offerings and ensure that prospects are kept
in the loop.
Automating these processes
can save your company thousands. |
