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The IMI Trust Difference
Our
Corporate Web Development Service provides
companies with a systemised online solution
which can
»
Build your client base
»
Be
a useful marketing and sales tool
»
Help you
develop a long-term loyalty with your clients
This has proven to be
effective in the short,
medium and long term.
Most
sites assembled for
financial services providers have been
profitable within 3 months of completion.
For web development
assistance and seeing where IMI Trust can add
value to your company,
Contact Us.
To
illustrate where IMI Trust adds value we
split web development into
3
crucial phases
to maximise the value
of this wasted asset: |
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Sales Focus
Is your website giving you an income or does it
remain static being a burden on your time and
company funds?
If so, you are not fully utilising your website.
Have your site focus on promoting your brand,
your products and your business.
If your
web presence doesn't sell it is failing you.
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Support Orientated
»
Do you have answers available
for your
clients 24/7?
»
Are you able to
provide support
documents at
a click?
»
Are you building rapport with your
audience without having
to participate?
If you answered, no to these
questions then your
website a glorified online brochure and needs to
be restructured to get to its full potential. |
Search Engine Optimisation
Websites can be, and should be
built, so they are search engine friendly.
A website's structure and
content fundamentally affect its performance
within search engines.
Ensure that search engines can find your
business.
Consider your agenda and your structure in the
beginning and your audience will find you. |
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Community Building
Your web solution should be 'sticky' and make
your existing clients and future clients want to
come back again and again.
Your website should provide more substance than
a shop front, it needs to be able to
build and
foster lifelong business relationships.
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Database Building
Your client base is an asset that should not be
underestimated or undervalued.
Your website should be continually building your
client base and listing those who take an
interest in your business.
By letting your website build your database you
have a broader, qualified pool in which to
market.
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Brand Building
Your brand is your
reputation, your voice, your place in the
market. If you can't define your brand it
will be very difficult for client to identify
with you.
Your website should
reflect and reinforce
your brand
at all times. |
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Offerings
Your business needs income -
always.
Your website should
communicate its products, services and
experience at all times. It
should guide your client clearly and with no
confusion. |
Standards
Communicate your
methodologies, your levels of service, your
experience, your qualifications.
Regardless of the market your business is aiming
for, it should always aim for the peak of that
market |
Credibility
With your clear offerings
and your standards outlined, highlight your
experience and qualities with case studies and
testimonials.
Stand out from the crowd,
show that you have the expertise to succeed and
lead by example. |
